As part of the rollout plan, we released a series of teasers right when the 2nd Trip concluded. Starting with the Twitter release of a poster featuring a mysterious figure and text written in Koda glyph (developed for Otherside IP). 

The audience is left to speculate on the significance of the mysterious figure as well as the meaning of the script, and how they all tie together in the first announcement of the upcoming project from Yuga Labs.

Leading up to the official game reveal, we dropped the second poster as evolution of the first, revealing the mysterious arm to be the arm of a titan in-game called Shattered. This signifies the role of the Shattered as the main antagonists of the game. 

As part of the rollout plan, we released a series of teasers leading up to the game cover reveal, which features Blue the Koda as the head of the table, and all the main cast from the heavy hitters across web3, as they are able to participate and reap rewards alongside the Oda and Otherdeed holders. 

We leveraged storytelling capabilities from all these partners in order to amplify the message and engagement on Twitter and Discord. Each collection would drop their own announcement that build up excitement toward the official announcement. The brief was simple — take the game cover, and give it their own take that feels unique and natural to their brand. The results are a series of story beats that are irreverent and able to speak to their native audience.

Being an interoperable game where multiple web3 brands can participate, LoTM inherently carries a lot of storytelling potentials. We leveraged art and narrative capabilities from all these partners in order to amplify the message and engagement on Twitter and Discord. Each collection would drop their own announcement that build up excitement toward the official announcement. The brief was simple — take the game cover, and give it their own take that feels unique and natural to their brand. The results are a series of story beats that are irreverent and able to speak to their native audience.

As part of the rollout plan, we released a series of teasers leading up to the game cover reveal, which features Blue the Koda as the head of the table, and all the main cast from the heavy hitters across web3, as they are able to participate and reap rewards alongside the Oda and Otherdeed holders. 

We leveraged storytelling capabilities from all these partners in order to amplify the message and engagement on Twitter and Discord. Each collection would drop their own announcement that build up excitement toward the official announcement. The brief was simple — take the game cover, and give it their own take that feels unique and natural to their brand. The results are a series of story beats that are irreverent and able to speak to their native audience.

The game cover reveals a round table with Blue — the Koda protagonist — as the central figure surrounded by heavy hitters of web3 in a card game. The carving on the tablet depicts the roadmap for the journey ahead. At this point, all the speculations around who the partners are and their roles in the game was confirmed.

As part of the rollout plan, we released a series of teasers leading up to the game cover reveal, which features Blue the Koda as the head of the table, and all the main cast from the heavy hitters across web3, as they are able to participate and reap rewards alongside the Oda and Otherdeed holders. 

We leveraged storytelling capabilities from all these partners in order to amplify the message and engagement on Twitter and Discord. Each collection would drop their own announcement that build up excitement toward the official announcement. The brief was simple — take the game cover, and give it their own take that feels unique and natural to their brand. The results are a series of story beats that are irreverent and able to speak to their native audience.

As season 1 officially started, we dropped another series of posters revealing the group of Shattered — the threats that are looming over Otherside. This kickied off the hunt for Shattered to protect Otherside.

As part of the rollout plan, we released a series of teasers leading up to the game cover reveal, which features Blue the Koda as the head of the table, and all the main cast from the heavy hitters across web3, as they are able to participate and reap rewards alongside the Oda and Otherdeed holders. 

We leveraged storytelling capabilities from all these partners in order to amplify the message and engagement on Twitter and Discord. Each collection would drop their own announcement that build up excitement toward the official announcement. The brief was simple — take the game cover, and give it their own take that feels unique and natural to their brand. The results are a series of story beats that are irreverent and able to speak to their native audience.

The players finally learn what they are fighting for, and they also get a glimpse at the future of Otherside/Legends of the Mara through the big trailer — The Catalysis. This continues the narrative thread that we have been sprinkling throughout the pre-Season and Season 1, it reveals the purpose of the catalysts within the game along with the transformation of the Kodamara as they continue to evolve. 

As part of the rollout plan, we released a series of teasers leading up to the game cover reveal, which features Blue the Koda as the head of the table, and all the main cast from the heavy hitters across web3, as they are able to participate and reap rewards alongside the Oda and Otherdeed holders. 

We leveraged storytelling capabilities from all these partners in order to amplify the message and engagement on Twitter and Discord. Each collection would drop their own announcement that build up excitement toward the official announcement. The brief was simple — take the game cover, and give it their own take that feels unique and natural to their brand. The results are a series of story beats that are irreverent and able to speak to their native audience.