CLIENT
Riot Games
PROJECT TYPE
Creative/Art Direction
CG
Animation
To celebrate the launch of Arcane, Teamfight Tactics Set 6, titled Gizmos and Gadgets, centers around the tale of 2 cities in Runeterra, Zaun and Piltover, where the events within Arcane take place. This marquee CG, launched to promote the Set, features fan-favorite Choncc, TFT mascot Pengu, alongside Jinx and Ekko in their first ever TFT appearance.
RIOT GAMES GLOBAL MARKETING CREATIVE
Zac Plucinski - Character Artist
Tayler Olivas - Environment Artist
TJ Geisen - Concept Artist
Julia Shi - Storyboard & Character Artist
Austin Veiger - Graphic Designer
Audrey Miano - Writer
Long Vu - Art Director
Jonathan Santoro - Creative Director
Ashley Samour - Video Producer
CREATED IN COLLABORATION WITH BRUNCH EDDY
As TFT players know, ability to assemble a well synergized set is key to winning. This set also introduced a new exciting mechanic called Augmentation in which players can strategically turn the match around by leveraging the right Augmentation on their team. The bots, designed specifically for this marquee, are the story-telling devices that deliver the metaphor.
The bots are made up of different parts from our League champions. They are meant to represent 2 opposite sides and ideals, hence the distinctive contrast in design. The Piltover bot is prim, imposing, with classic heroic proportions; the colors are metallic, golden mixed with deep velvet red and blue.
The Zaun bot, on the other hand, feels scrappy, chaotic with random mixes of neon colors and materials to represent the spirit of Zaunites and Jinx. The bot needed to come across as menacing despite the colorful pop palette that is quinessential to TFT brand. We accomplished that by utilizing the Champions' features that are inspired by insects and predators, chem-lab pipes and tubes to simple details like eye-sizing with goggles.
