CLIENT

Riot Games - League of Legends

PROJECT TYPE

Creative/Art Direction
Interactive
Branding

RECOGNITION

FWA
↳ Site of the Day
Awwwards
↳ Site of the Day

Star Guardian (SG) is among the most successful skinlines in League of Legends, it's League's take on the Magical Girl genre, which features its all-star lineup. For the launch of its 4th chapter, the universe needed a grander presence to match its scale. As part of the campaign, I led the comprehensive brand refresh and the interactive hub that serves as gateway to all the SG content.

RIOT GAMES CREATIVE TEAM

Long Vu - Head of Art & Design
Julio Diaz - Art Director, League of Legends
Austin Veiger - Senior Designer
Thiago Gutierrez - Creative Director
League PIE team - splash arts and illustrations

SITE DESIGN AND DEVELOPMENT - MAKEMEPULSE

The Star Guardian site was launched as the kickoff for the summer long campaign. It showcases the product offerings and story beats as they unfold throughout the campaign. It also takes the fans beyond the marketing campaign by diving into the lore, behind the scene, and cross games-integrations between League, Wild Rift, and Legends of Runeterra.

The site also features a piece of exclusive bonus content in the form of a puzzle where players can engage and unlock different downloadable rewards.