CLIENT
Spotify
PROJECT TYPE
Interaction design
Visual design
RECOGNITION
FWA
↳ Site of the Day
Awwwards
↳ Site of the Day
Spotify users love their pets, study found 71% of owners play music for their pets, 46% believe music acts as a stress reliever for their companions. To celebrate this special bond, Stink Studios worked with Spotify to develop a site experience where pet owners can generate playlists best suited for their pet’s personality and mood.
SPOTIFY IN-HOUSE TEAM
Lauren Keller - Exec Producer
Noel Yeo - Creative Director
Ellen Pai - Senior Art Director
Gandalf - Tech Lead
Zack Grant - Producer
PET ANIMATIONS BY LE CUBE
See full credits here
STINK STUDIOS TEAM
Kara Masi - Exec Producer
Lauren Saunders - Senior Producer
PJ Ahlberg - Director of Technology
Ben Priddy - Lead Developer
Chewy Wu - Front-end Developer
Liz Wells - UX Lead
Long Vu - Visual/Motion Lead
A user provides answers to a specifically designed, yet deceptively simple, survey about your pet's personality and type. A custom algorithm then maps those answers to a larger set of music properties and optimizes for matches within data on your listening habits. This outputs the tracks that become your pet's playlist.
