Spotify for Pets

CLIENT

Spotify

PROJECT TYPE

Interaction design
Visual design

RECOGNITION

Spotify users love their pets, study found 71% of owners play music for their pets, 46% believe music acts as a stress reliever for their companions. To celebrate this special bond, Stink Studios worked with Spotify to develop a site experience where pet owners can generate playlists best suited for their pet’s personality and mood.

SPOTIFY IN-HOUSE TEAM

Lauren Keller - Exec Producer
Noel Yeo - Creative Director
Ellen Pai - Senior Art Director
Gandalf - Tech Lead
Zack Grant - Producer

PET ANIMATIONS BY LE CUBE

See full credits here

STINK STUDIOS TEAM

Kara Masi - Exec Producer
Lauren Saunders - Senior Producer
PJ Ahlberg - Director of Technology
Ben Priddy - Lead Developer
Chewy Wu - Front-end Developer
Liz Wells - UX Lead
Long Vu - Visual/Motion Lead

A user provides answers to a specifically designed, yet deceptively simple, survey about your pet's personality and type. A custom algorithm then maps those answers to a larger set of music properties and optimizes for matches within data on your listening habits. This outputs the tracks that become your pet's playlist.